Having co-founded her own online fashion business at the tender age of 19 when e-commerce was minimal, the brand was immediately propelled to the forefront of the industry, revolutionizing and headlining the spheres of online retail and redefined the fashion scene in Singapore. She continued to garner a strong following among women with her innate ability to engage, relate and connect with them.
In line with Love, Bonito's mission to empower women's confidence through helping them dress well and dress right, she is able to further touch and impact the community of women she and the brand have created. With a personal mantra to live life on the edge and in seizing every opportunity, Rachel left school to grow the business.
Rachel was recently honored by Forbes Asia's 30 Under 30 list in 2016 and that's no surprise, looking at how far she has come with Love Bonito, which she co-founded.
Today, Love, Bonito remains to be the leading women's brand in Asia. What started as an online blogshop has now expanded into a business with 16 stores in Singapore, Malaysia, Indonesia and Cambodia.
There are big plans for the brand, which recently secured S$17 million in a Series B funding round that its chief commercial officer says will go into three key areas of focus - technology, manpower and regional expansion.
Rachel has a strong social media presence too, with 106k followers on Instagram. And when she got married in Bali in 2016, the local media covered it as it would a celebrity wedding. Rachel is a shining example of an entrepreneur who has grown a small outfit into a highly successful company with no formal education/training in business - and has managed to stay down-to-earth in the process too.